Data Unchained

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Beyond the Medallion: Rethinking Data Architecture from First Principles

The medallion architecture emerged as the data industry's answer to data lake chaos. Organizations had dumped vast amounts of raw data into cheap storage, creating impenetrable data swamps. The medallion's promise was elegant: three progressive layers—Bronze for raw data, Silver for cleaned data, Gold for

A Choice You Make Today Is the Query You Can't Run Tomorrow

I talk to data professionals and they're frequently frustrated. For example spending three months migrating everything to Parquet files in their data lake. Clean, columnar, compressed. Beautiful. But now their real-time service team needs that same data, and now it's painfully slow because, well, scanning columns

Is It Just Me, Or Is Everyone's Data Infrastructure Held Together With Duct Tape?

You know what you're supposed to do. We've heard the same refrains for a decade or more. Conference keynotes. Blog posts. LinkedIn thought leadership. Build a data culture. Invest in data literacy. Improve data quality at the source. Get executive buy-in. Implement strong governance. Focus on

Your Data Isn't Dirty. It's Just Not That Into Your Schema.

There's a version of a stat that gets thrown around a lot. Data teams spend 80% of their time on data preparation or cleaning. Eighty percent. We've just... accepted this? Like it's some law of nature? As if the universe decreed that for every

A New Kind of Data Freedom

You know that feeling when you've been doing something the same way for so long that you can't imagine any other approach? That's where Josh Pendergrass was when his company first started using Matterbeam. "At first I was like, that seems great. I

We're Building the AI Revolution on Infrastructure We Know Is Broken

And we're all just pretending it's going to work out fine A data scientist told me something that perfectly captures our industry's delusion: "I spend most of my time wrangling data. I can't trust my data engineers because they don'

Error 404: Clear Explanation Not Found (Now Fixed)

We have a problem at Matterbeam. Not a technical problem. A trust problem. Every company we talk to has heard our pitch before, or at least they think they have. "We'll solve your data pipeline mess." "No more broken integrations." "Data available everywhere,

Why AI Projects Fail: It's Not the Models, It's the Data

A behind-the-scenes look at building AI infrastructure with Promoboxx We've been having a lot of conversations lately that start the same way: "We want to experiment with AI, but our data infrastructure is slowing us down. We're wasting all our time on $#&%!* pipelines instead

End Pipeline Bull$#*! — AI Is Counting on Us to Call It Like It Is

There’s a moment we kept seeing at ODSC East last week. Someone would be walking by, scanning booths like we all do at conferences—half-looking for free stuff, half-trying to avoid eye contact—and then they’d stop. Dead in their tracks. Not for a t-shirt. Not for a

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