Data Unchained

Unleash the full potential of your data.

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Why AI Projects Fail: It's Not the Models, It's the Data

A behind-the-scenes look at building AI infrastructure with Promoboxx We've been having a lot of conversations lately that start the same way: "We want to experiment with AI, but our data infrastructure is slowing us down. We're wasting all our time on $#&

End Pipeline Bull$#*! — AI Is Counting on Us to Call It Like It Is

There’s a moment we kept seeing at ODSC East last week. Someone would be walking by, scanning booths like we all do at conferences—half-looking for free stuff, half-trying to avoid eye contact—and then they’d stop. Dead in their tracks. Not for a t-shirt.

Stop Blaming Your People for Your Broken Data

Data problems in companies are not due to people's lack of skills, but from the wrong fundamental approach that doesn't align with how businesses actually operate and evolve.

Beyond Data Lakes - A Smarter Evolution

Let's trace the evolution of the "data lake" concept The term "data lake" was coined by James Dixon, then CTO of Pentaho, in 2010. Dixon used the metaphor of a lake to contrast with the more structured "data mart" (which he compared

AI Agents Won't Save Us From Our Data Problems

The developments of generative AI in the past few years have been amazing. There are promises of AI agents revolutionizing everything from customer service to software development. Now they're coming for your data infrastructure. The pitch is seductive: AI agents will automatically handle data integration, quality, and governance.

Between a Rock and a Cloud Bill

You’re Doing ETL Wrong – Here’s a Better Way If you’re still managing your ETL/ELT pipelines like it’s 2015, it’s time to rethink your approach. The recent pricing change by Fivetran is just another glaring example of why the current trend in data integration is

Flying Submarines: How The Lakehouse One-Size-Fits-All Could Be Sinking Your Data Strategy

The lakehouse idea springs from a common pain point: warehouses excel at handling structured data and delivering strong analytics performance, but they falter when faced with unstructured data and scalability challenges. On the other hand, lakes shine with unstructured data and flexibility but struggle with governance, consistency, and transactional integrity.

When Data Isn’t Data

“It’s just a quick ask.” Anyone who has worked with data has heard this phrase—a seemingly simple request: “Can we get a slightly modified report?” “What’s the regional breakdown for this other region?” “Just pull the data.” It sounds like something that should take minutes, maybe hours

Centralized Data Is Not The Answer

The way we handle data is fundamentally broken. Across industries, businesses are trapped in a cycle of centralization of pushing everything into a data lake, warehouse, or some shiny new “lakehouse.” Why? Because getting data out of systems is so painful that the instinct is to store it all in

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