Welcome to Data Made Easy. This series explores how forward-thinking teams are solving data challenges and turning complexity into agility. These stories show data doesn’t have to be this hard.
Your reps are in front of customers ready to close, but the real-time data they need is trapped in legacy systems. So deals stall. “Let me get back to you with a quote. I need to check availability.”
Your catalog data exists. Your inventory system knows what’s available. Your pricing engine works. But all this data lives in siloed systems your reps can’t access in the field.
By the time your rep follows up, the customer has called a competitor or lost interest. You’re losing deals at peak buying intent, right when customers are ready to decide.
This pattern plays out everywhere. Anytime your reps need product specs, real-time pricing, or current inventory to close in the moment, the data gap kills deals.
Cyncly builds software for 440+ flooring retailers. Their reps would measure a client’s room, show samples, promise a quote, then drive back to the office to calculate board footage and check inventory in legacy systems. By then, customers had moved on.
Here’s how Matterbeam accelerated deal velocity:
Cyncly used Matterbeam to stream real-time data directly to their reps. ERP data (dimensions, pricing, and inventory) now flows to MeasureSquare, an iPhone app that measures rooms. Reps have the entire catalog with live pricing on their mobile devices.
Data updates every 5 minutes, not weekly. Product specs change constantly. Lumber widths adjust, pricing fluctuates, inventory moves. Matterbeam syncs updates automatically instead of requiring manual uploads.
Scaling from 5 retailers to 440+. Cyncly struggled to manage manual file uploads for just 5 retailers. With Matterbeam’s automated data flows, they’re scaling to 440+ retailers without adding operational headcount.
Closes happen at peak buying intent. The rep has real-time data — pricing, inventory, specs — right in front of the customer. Options are presented, questions are answered, and the deal closes on the spot. No follow-up. No “let me get back to you.”
Competitors never get called. That three-day gap where customers shop around? Gone. By the time a competitor would’ve been contacted, the deal is already closed.
More visits, more revenue. Reps visit more customers daily because they’re not returning to the office after every site visit. Time shifts from admin work to selling.
Same team, 88x more reach. Scaling manual processes from 5 to 440+ customers would’ve required massive staff increases. With Matterbeam’s automated data flows, the same infrastructure serves all customers without scaling operational headcount.
When product data flows to reps in real time, you capture revenue at peak buying intent instead of losing it in follow-up.
If deals die during follow-up, if reps can’t quote onsite, if your product data doesn’t reach the field, let’s talk.
Schedule a demo to see how real-time data powered by Matterbeam transforms sales velocity.