The Challenge Your data engineering team wants to empower every team with reliable data access, giving them the data they need, when they need it, without friction. Instead, they’re writing custom pipelines for every data request. Sales needs customer data in a new CRM. Marketing wants campaign attribution. Product
Welcome to Data Made Easy. This series explores how forward-thinking teams are solving data challenges and turning complexity into agility. These stories show data doesn’t have to be this hard. The Challenge Your reps are in front of customers ready to close, but the real-time data they need is
A conversation with Galen Schreck, fractional CTO and enterprise architect, about the real challenges of working with Salesforce data and what needs to change. There’s a conversation that happens in almost every company using Salesforce: Sales team: “We need all our customer engagement data in Salesforce so we can
