Your data engineering team wants to empower every team with reliable data access, giving them the data they need, when they need it, without friction.
Instead, they’re writing custom pipelines for every data request. Sales needs customer data in a new CRM. Marketing wants campaign attribution. Product needs user behavior synced. Each request means another pipeline to build, test, and maintain. Your senior engineers, the ones who should be solving complex technical problems, are debugging why a Salesforce sync dropped records.
The backlog grows. Teams wait months for data access. Engineering spends 80% of their time on integration plumbing instead of strategic work. Your best engineers, the ones capable of building your competitive moat, are stuck debugging syncs. The strategic work that attracted them to join? Perpetually delayed. Most companies accept this as the cost of doing business. There’s a better way.
Cyncly builds software for 440+ flooring retailers. Their engineering team was trapped in this cycle. Every business need meant custom pipeline work. Meanwhile, their next-generation ERP platform that would differentiate their business kept getting delayed.
Here’s how Matterbeam freed their engineers:
Build once, reuse infinitely. Cyncly’s engineers set up the ERP collector once in Matterbeam. That same collector now feeds migration projects, analytics, Shopify, and MeasureSquare, a mobile app their sales team uses for onsite measurements and quotes. One setup by engineering; unlimited reuse by business teams.
Self-service data routing. A Cyncly product manager can route ERP catalog data to MeasureSquare without involving engineering. No sprint planning. No engineering ticket. Just fork the existing data flow and go.
One engineer monitors; nine engineers build. Instead of ten engineers building individual pipelines, one person monitors Matterbeam while nine build the next ERP platform. The strategic platform that kept getting delayed? Now it’s their primary focus.
Engineering tackles problems that actually require engineering. Cyncly’s team stopped being integration specialists and became platform architects. They’re building next-generation ERP, differentiated product work that wins customers and compounds value over time.
Technical leverage multiplies. One Matterbeam collector feeds multiple destinations: analytics, Shopify, and a mobile app with real-time pricing and inventory. Infrastructure that manually served 5 retailers now automatically serves 440+, maintained by a single engineer.
Strategic projects stop getting delayed. The ERP platform Cyncly kept pushing back? It’s being built. When engineering time isn’t consumed by data plumbing, complex work that creates competitive moats actually gets done.
Here’s what changes: Companies stop treating data access as scarce. Business teams access the data they need and solve problems faster. Engineering focuses on complex work instead of integration maintenance. The work that compounds, the differentiated capabilities that separate you from competitors, actually happens.
If your engineers spend more time on data plumbing than high-impact work, if strategic projects keep getting delayed, if simple integrations stretch into months, let’s talk.
Schedule a demo to see how Matterbeam’s data agility turns data bottlenecks into business velocity.
