“It’s just a quick ask.” Anyone who has worked with data has heard this phrase—a seemingly simple request: “Can we get a slightly modified report?” “What’s the regional breakdown for this other region?” “Just pull the data.” It sounds like something that should take minutes, maybe hours
The way we handle data is fundamentally broken. Across industries, businesses are trapped in a cycle of centralization—pushing everything into a data lake, warehouse, or some shiny new “lakehouse.” Why? Because getting data out of systems is so painful that the instinct is to store it all in one
Data is the lifeblood of modern business, driving everything from customer insights to operational efficiency. Yet, despite all the shiny tools, tech, and talent, most companies are stumbling. They’ve built impressive systems, but when it comes to making data work, they’re failing. Badly. Let’s be clear: this
